Ways+of+Knowing+-+Perception

=__**Do you believe what you are seeing? **__=

Graffiti artists vandalise Air Force One: media type="youtube" key="HwU2t3BJtiM&hl=en" height="289" width="355" To what point do you believe the video? It certainly is newsworthy. If you saw this clip for the first time, what ways of knowing would help you to determine that this was not true. Were you drawn in by this video? Were you somewhat skeptical? Or, were you 100% certain that this could not be true.[| How it all turned out]

Advertisers are using perception all the time to influence people and to flagrantly distort the truth. Tune into 'The Gruen Factor', Wednesday evenings on the ABC. [|Gruen Tranfer Homepage]. You can download past episodes.

__** Do you believe the ad? **__
"The Athletes Foot" test. In persuading people to buy shoes from their stores, "The Chaser" team put the ad to the test. media type="youtube" key="OR4g7gBvRt8&hl=en" height="314" width="387" Check out the 'Ways of Knowing - Language' page for more information about the influence of advertising claims

__**Persuasion with Photographs **__
Complete the exercise in the pdf file below in how images persuade us in judging whether an election candidate should be supported regardless of what they say. Is image everything?